Matter.
While at Pharmacann, I was tasked with several large brand evolutions: each unique and strong in standing on their own but needing to work together seamlessly. Being part of the Matter. rebrand was a key turning point in my career as I was finally able to put my brand expertise to the test in a fast paced, innovative in-house setting and take full ownership over major parts of the brand evolution. Doing so was very rewarding in that I learned and adapted to so much so quickly and evolved into an acrobatic brand designer.
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I started in the summer 2021 while some of the gummy packaging was already established (beautiful creations by Creative Director Heather Shevitz) but the brand was extending quickly into innovative product spaces like confections, concentrates, and specialty forms of flower. Working with Heather was a dream as we thought so much alike and I could really bring her visions to life. She also trained me to thrive in the gray area, which I feel is an important skill to make it in the Cannabis industry, or any innovative and/or profit driven setting and is a skill I am constantly grooming.
Matter. Wildberry Gummy Product-Focused Screen
The Matter. gummies are wildly popular at Verilife Dispensary, one of Pharmacann’s trusted dispensaries under their vertically integrated company. We leveraged Heather’s gummy packaging colors (watermelon pink, wildberry purple, green-apple, and acai pomegranate) to start transitioning the brand from it’s plain white and medical focused clinical look to a basic but impactful recreational lifestyle brand and leave room to grow its legs in other channels.
Matter. Chocolate Bites Packaging in Peanut Butter Pretzel Caramel Crunch and Dark Chocolate Mandarin
Design: Megan Lee Earl
Creative Direction: Heather Shevitz
